Managed Skynet Wireless, Fido Authorized Dealer marketing needs. With 16 locations throughout the Lower Mainland and Vancouver Island. I assisted with coordinating marketing activities with the Fido Sales Team. Also, focused on developing marketing strategies for the company in line with the company’s objectives and coordinating marketing campaigns (print media, online and radio) with sales activities.
Overseeing the company’s marketing budget each quarter. Creating and publishing of all marketing material in line with marketing plans. Planning and implementing promotional campaigns for two brands, Skynet Wireless and Kinetic Wireless. Manage and improve lead generation campaigns and measuring results.
Improving the usability, design, content and conversion of the company’s websites. Devising strategies to drive online traffic to the company’s websites. Tracking conversion rates and making improvements to the company’s websites as needed.
Overall responsibility for brand management and corporate identity to follow and comply with Rogers and Fido marketing guidelines. Evaluating customer research, market conditions and competitor data. Review new technologies and keep the company at the forefront of developments in digital marketing.
Overseeing the social media strategy for the company. Utilizing a range of techniques including paid search, SEO, and different social media platforms such as Facebook, Twitter, Foursquare and Google AdWords.
Presented below is a screenshot of Skynet Wireless website design from 2014-2020.